I'm Tal Pinhas, a Head of Content and Scriptwriter who turns ideas into stories people actually share. Six-plus years leading content for global brands, growing channels from nothing, and writing the ads and videos behind them.
Creativity has always been how I make sense of the world. That instinct grew into leading global teams, building campaigns seen by millions, and creating content that goes beyond views to make people actually care.
I work end to end — from shaping the idea and the story to guiding execution and launch. I've grown channels from almost nothing into engaged communities, and helped brands turn content that goes nowhere into work that spreads.
That combination — strategic thinking paired with hands-on craft — is what I bring to every project, whether I'm leading a team or writing, producing, and directing it myself.
A look at how I think, build, and deliver work that performs — spanning social platforms, branded ads, and esports campaigns.
A content platform built to tell a different story of the Middle East — countering extremism and hate with human stories that bring people together, rarely seen in mainstream news.
When I joined as Head of Content, the channel was struggling — averaging around 100K views a week with roughly 40K followers.
I changed the full content strategy — scripting, page design, video ideas, editing, and creative direction — moving from explaining issues to telling stories people could actually connect with.
Within weeks, the channel was averaging:
1.5M views/weekAnd in under 7 months, the audience grew to:
250K+ followers
"100 Years of Iranian Women Singers" — one of the platform's standout videos, past 2M views. Watch ↗
The growth wasn't just numbers. The project earned global attention — videos from the channel won awards and received media coverage across regions, and the team was invited to speak on international platforms and at foundations about the initiative and its impact.
As Creative Director at Nas Company, I led the creation of organic ads for brands and over 100 videos for NasDaily, one of the world's largest content platforms — reaching millions of viewers worldwide.
The work drove direct leads and significant brand awareness for every featured partner, proving branded content doesn't have to sacrifice performance for reach.
Here are a few of my favorite videos:
KitKat wanted to connect with gamers for its LEC partnership announcement. The answer was Mission Control — a creative universe where KitKat breaks became a vital part of every gamer's lifestyle.
We took viewers inside the mind of a gamer, celebrating their traits while positioning KitKat as the ultimate gaming companion.
For the latest VCT x G2 Capsule promo, I parodied the overdramatic tone of luxury perfume ads. The film features G2's VALORANT creator ShahZaM discussing his "majestic power" — leaving fans confused about what he means, until the reveal.
Sometimes the most epic things are the simplest.
XM.com, one of the largest trading platforms in the world, wanted a creative ad targeting people unfamiliar with trading. The direction: a serious yet inspiring tone showing how trading can build the work-life people have always envisioned.
Watch the film ↗
Over the years I've led creative concepts that secured projects with brands including:
KitKat · Fiverr · Chobani · Adani · GoPro · Zoomex · Printful · eToro · 8Sleep · Solana · Nala · Global tourism boards
Campaign concepts, social & content strategies, podcasts, events, product launches, and personal branding projects.
Every pitch is built by me — concept, copy, presentation design, and direct client pitching.
Whatever the brief — a national tourism board or a product launch — I look for the angle nobody else has pitched, and shape it into something a client can say yes to in the room.
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